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Why a Premium Domain Name Makes Sense for Your Business

Premium domains have already been registered and are considered valuable — they’re shorter and keyword-rich, and that’s often reflected in their cost. Despite the initial investment, they could end up saving you marketing dollars over time as you won’t need to spend money slinging a second-rate domain name.

But what other advantages do premium domain names offer?

The benefits of using a premium domain name for business

Premium domain names give your business an advantage over the competition. Let’s explore how and why that is.

Branding & Recognition

Branding your business is essential, and there’s a lot to a brand, including your domain name. Consistency is essential to your brand, and that includes having a domain name that speaks to what your business and site are all about. Premium domain names like,, and are all great examples of this, and put your business’s specialty and focus front and center.


A great premium domain name gives your marketing efforts a boost. Since premium domains are often shorter and contain keywords, they’re easier to remember than a subpar domain name that’s riddled with hyphens and numbers.

This all works in your favor when it comes to marketing, like word-of-mouth marketing, because your customers will have an easier time recalling your domain and sharing it with others. It also helps people retain and remember your domain name when they see it printed on materials, like business cards or flyers. In the long run, a premium domain name can save you money because people are wont to remember it — you won’t waste funds on constantly getting your mediocre domain name in front of peoples’ faces to try and cajole them into visiting your site.

Credibility & Authority

In business, credibility is vital. In today’s digital age, a domain name is oftentimes the first interaction someone has with a brand. Your domain name can make or break someone’s first impression of your business and site.

Let’s set the scenario: You’re looking to buy a new car and want to take out a loan, but you’re not sure who to work with so you hop over to Google and run an online search. Now, you’re going to see a TON of results — but what will you click on — a search result with a domain of, or a search result with a domain like

When it comes to first impressions, premium domain names give you credibility and authority over the competition.

Website Traffic

Premium domain names are more likely to get you direct, type-in traffic on your website.

What this means is that people are typing your (short & keyword-friendly) premium domain name into the URL bar to search those keywords instead of using a dedicated search engine. And voila! They land on your site because your premium domain matches their search terms. Direct website traffic is a boon for your business — in fact, direct traffic is known to have high conversion rates.

SEO Benefits

SEO can seem mystifying — is it a science? Is it some kind of wizardry? SEO, or Search Engine Optimization, is the practice of optimizing your website so that it performs better in online search results.

The whole point of SEO is to make sure that the sites that are most useful and relevant to the end user’s query surface first in the results.

If your domain name is shorter and key-word rich, like with premium domains, it’s more likely to appear higher in the search results. Now, granted, you have to actually have a relevant website, too. Long gone are the days when just a keyword could grant you top placement. But if you have those keywords in your domain name and have a good website, your SEO potential grows drastically.


What Factors Make a Domain Name Valuable?

Knowing whether you have a valuable domain on your hands doesn’t require a ton of work, but it does require that you understand the factors that lead to a domain being valuable.

Often, the value that a domain holds will be determined by how desirable the domain name is. The list of factors below can help to illuminate whether or not your domain is valuable, but it’s not a science or always right.

There’s always the chance that your strange and unique domain could align with a phrase from another country, or be the ideal name for a new startup.

Overall, the conditions below will be a good indicator of how valuable a domain actually is.

  1. The Associated Top-Level Domain
    Having a domain name with a trustworthy top-level domain (TLD) will go a long way towards making a domain name desirable. For example, the domain “” will have much more value than the domain “” Typically, more standard and popular TLDs will always be a better bet.

For the new startup,Some of the most popular TLDs include .com, .ltd, .net, and .group. However, other combinations could hold value, providing they make sense. For instance, the domain “” could be valuable to some businesses.

  1. Any Keywords Present
    If your domain name has a popular keyword in it, this could also help to improve its value. For example, “” would be a valuable domain for the Artificial intelligence car Inc. Exact match domain names don’t hold as much value as they used to, but having the right keywords in a domain can increase how desirable your domain name is.
  2. The Length of the Domain
    Generally, the shorter a domain name, the more valuable it will be. Now, this won’t always be true. For example, the domain “” won’t be very valuable. But, taken as a whole, domains with few words or short phrases will hold more value. Shorter domains are much easier to remember and more straightforward to market overall. You can easily build a business around a shorter domain, while it may be more difficult with a longer domain.

But there are exceptions, “” perfectly matches your job and business.

  1. The Overall Brandability of the Domain
    The brandability of a domain can be hard to define. But, it’s still a significant factor when people are choosing a domain name. Essentially, good brand names are memorable, unique, and catchy. Think of brands and domains like,,
  2. Existing Site and Traffic
    If you’re selling a domain name and the site is already getting traffic, or has an existing backlink profile, then you can typically get much more for the domain.

An interested buyer could be purchasing the domain for the name and the SEO power alone. They could be interested in taking over your website. Or, they could be using it for the sheer SEO power alone and forwarding your domain to their existing site.

Older domains also tend to be more valuable than a brand new domain. So, if you have an old domain, even if you haven’t done anything with the domain, it can still be more valuable than a domain you registered a few months ago.


Guide to Branding: Brand Strategy and Marketing

When it comes to business, branding is key. It’s what sets you apart from the competition in the marketplace. That’s why it’s important to focus on your brand strategy.

What is Brand Strategy and Marketing?

A strong brand strategy helps you present a unified, consistent brand identity in market: Ranging from your site design, to your social media profiles, and even to how you communicate with customers.
A good brand strategy helps you understand your business values and directs your brand to grow in manners beneficial to both your business and customers. It’ll help you communicate with your audience clearly and effectively, attract the right customers, and positions your brand in a way that helps you grow your market share.

Why is Brand Strategy Important?

Crafting a brand strategy helps you understand who you are and what matters to your business, like your values and mission. Those are vitally important to understand when making marketing and business decisions.

How to Create a Brand Strategy

Before sitting down to create your brand strategy, it’s good to have the following information at hand:
1.Who’s your target audience?
2.Who’s your competition?
Once you have that information handy, it’s time to start strategizing. So, let’s do it. To build your brand strategy, follow the steps below.

Understanding the Core of Your Brand

Your business holds a set of core beliefs that drives and influences every aspect of your brand. You can think of these beliefs as your business values or your mission.
It’s essential that you start your brand strategy by diving into the heart of your brand and determining your values. These values and your core brand can then be shared with your audience and in market through messaging and visual representations.

Define Your Brand Voice and Messaging

Now that you understand what makes your brand tick, it’s time to figure out how to communicate that to your customers and in the market. You can think of this as an exercise in brand messaging.
To craft the best brand messaging, you’ll need to understand three things:
1.Your brand’s personality.
2.What voice to us.
3.What tone to take.
Once you’ve defined your brand messaging, it’ll be so much easier to communicate effectively and talk about who you are in market. Your brand messaging and voice should be used when sharing your brand story, making a pitch, or making a promise to your customers.

Define Your Brand’s Visual Identity

Your brand expresses itself through colors, images, and icons just as much as it does with words. When crafting your visual identity keep in mind that you’re designing not just for your immediate needs, but for your brand’s future, too.

Translating Your Brand Strategy into Brand Guidelines

Translating your brand strategy into a tangible document that contains your brand guidelines is an essential step in achieving business success. Having this information documented not only keeps you accountable, but it makes it easy to share with whomever needs the information, whether that be employees or an outside contractor.

Putting Your Brand into Market

Ready to take your business and brand into the market? Congrats!
Now that you’ve established your brand strategy, you’ve set yourself up for success.